Stop buying manually.
For good.
Meet Bruce: the digital buyer who autonomously buys your entire hardware bill of materials & records data where its needed, at 5x less cost than a FTE.


“Searching for suppliers, obtaining quotes, comparing suppliers & ordering parts is labor-intensive. An automated procurement system that reduces manual effort, provides timely pricing and sourcing decisions is what we need to build faster.”
Your manual BOM buying process is wasting your time & money.
Hiring more people or SaaS apps doesn’t help.
Laborious admin tasks steal time & focus, driving you all nuts.
Your people-powered process is not as automated as it should be.
No matter who or what app manages your buying process, these problems persist.
Autonomously order your entire hardware BOM & record data wherever it's needed, 10,000x faster than any human, at 5x less cost than one with Bruce:
The easiest way for hardware buyers to order your entire BOM.
Bruce scrubs your 1 - 1,000 part CAD/BOM to create your mBOM. In seconds.
You sign NDA, connect your CAD/BOM, set buying criteria.
Bruce displays your mBOM in your desired app.
You finalise your mBOM with a Settel expert.


Bruce recommends ideal suppliers for all mBOM parts. In seconds.
Bruce prepares & submits RFQs to suppliers of electronic components & custom PCB/As + mechanical components & custom parts.
He recommends ideal suppliers based on your buying criteria & supplier performance, growing smarter with machine learning.
You finalise your mBOM order list in a natural language conversation with Bruce & direct with suppliers.
Bruce orders from your authorized suppliers & files paperwork. In seconds.
You authorize mBOM parts to be ordered.
Bruce generates & submits POs to order from all suppliers.
He files NDA, mBOM, RFQs, quotes, POs, contracts & invoices to your desired apps.


Bruce updates your mBOM with delivery status & latest market data. Real time 24/7.
Bruce updates your mBOM with order/part delivery status.
He hustles for deadlines by alerting suppliers & you as needed.
Your mBOM displays live market data from 5+ suppliers per part, ensuring your buying criteria are always met via supply chain redundancy.
When Bruce needs help, your personal Settel expert steps in ... so you don’t need to.
“The reliance on tools like Excel and Google Sheets to manually manage procurement is inefficient and tedious, often leading to errors and increased costs, highlighting the need for an automated solution that streamlines processes to save time.”
Bruce automates your parts buying admin work (that no one really wants to do).
Reduce procurement time by up to 92%, freeing you for higher value work.
Automated BOM buying with less errors & stress.
Buy your BOM parts 10,000x faster than any human at 5x less cost than one.
Learn more about Bruce
No more buyer admin!
Free yourself from managing tedious processes & apps.
Focus on supplier collaboration
Communicate & build relationships with all your suppliers.
Pricing - we’re on your team
Pay suppliers direct at cost. Pay us 5x less than your manual process.
Quote entire product
Real time mBOM data from all hardware suppliers in one place.
Integrate your apps
Automate product & financial data entry into your favorite apps.
Copilot or autopilot
Choose your level of freedom vs control throughout the process.
See how Bruce frees your teams
Eliminate repetitive tasks and spend time on what actually moves the needle.

Engineering
added to focus on product build.
Procurement & Buying
added to focus on product delivery.
Hiring another buyer or SaaS app won’t help the root problem. Bruce will.
Too early to hire a buyer?
No need to wait when Bruce cost 5x less than a traditional hire.
Currently hiring a buyer?
Bruce delays new hire cost, or makes new hires more productive.
Already have a buyer?
Bruce elevates you above this inefficient grunt work.